Technical B2B marketing
Marketing by facts, that’s what Factrics stands for! We help smart engineering companies to develop, execute and optimize effective digital B2B marketing campaigns.
Vacancies are very difficult to fill at the moment. Finding good new employees is a crime. Eurostat calculated that at the end of 2018 there were close 4 million vacancies in the European Union (incl. the United Kingdom). The number is probably already higher, because new jobs are being added every quarter. Unfilled vacancies are very annoying for companies, firstly the work that needs to be done is not done (or that is picked up by other employees with all the consequences that entails). Unfilled vacancies are an even bigger hurdle for companies that want to grow. They impede that growth.
The business-to-business (B2B) buying process in technical industries is less about emotion, and much more about logic and return on investment. Nevertheless, you’re still dealing with individuals who have their own wants, needs and challenges. Research, historical data and knowledge about your audience are all massively important in B2B marketing and will help you to create a solid strategy for your marketing campaign.
One of the first questions I always ask focusses on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.